This week, Turned a niche Euro training aid into a trusted U.S. staple—introducing WellPutt to 3,000+ high-intent golfers in 90 days through real use and community trust.

Thank you, WELLPUTT, for supporting 647 subscribers.

STROKE MASTER by WELLPUTT

Get ready for a fun, addictive, and game-changing putting experience!

The Stroke Master by Wellputt isn’t just a training tool. It’s an exciting way to sharpen your skills, challenge yourself, and have a blast while improving your putting.

✅ Combines 4 training tools into a pro-level putting system

✅ Compact and versatile for limited spaces (8.2ft)

✅ Long putt simulation up to 15 feet

✅ Refine putting stroke mechanics through repetition

✅ Training app with 18 exercises and 5 games

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Over 3,000 high-intent golfers in 90 Days

Overview:

Wellputt is a French-based training aid company that makes elite putting mats with serious neuroscience behind them. But let’s be honest: Americans don’t care about mental cartography. They care about sinking more putts. My job was to connect the dots.

My Role:

As a U.S. brand ambassador, I didn’t slap an affiliate code on a tweet. I turned WELLPUTT into the go-to putting solution for my golf community—coaches, high-level players, and gear heads alike.

The Challenge:

The putting mat space is crowded. Every Amazon scroll is filled with off-brand copycats and generic turf rolls. Most U.S. golfers had never heard of Wellputt, and even fewer understood what made it different.

The Fix:

• Content with Context: Created product breakdowns using my home setup, tournament prep routines, and Cactus Club audience. People don’t want features; they want proof that it works.

• Influencer Collabs: Partnered with coaches, fitters, and content creators to show how Wellputt worked in real training environments, not staged promo shoots.

• Micro-Community Growth: Built a buyer funnel through newsletter content and Instagram stories. I positioned Wellputt as “tour-level training for regular guys.”

• Real Results: Shared personal stroke gains and user testimonials instead of marketing fluff. The community trusted my word because I used the mat daily.

The Results:

• 40% affiliate conversion rate on my unique Wellputt code

• Drove 4-figure revenue through direct newsletter clicks

• Created educational evergreen content used by other U.S. reps

• Introduced the brand to over 3,000 high-intent Arizona golfers through The Cactus Club

Why It Matters for Golf Startups:

Golfers don’t buy gear. They buy into better scores, in a smarter practice routine, in their potential. I know how to speak that language. And I know how to turn high-skeptical audiences into true fans.

From Science Project to Fan Favorite

When Wellputt first contacted me, they had a world-class product with a solid scientific foundation, but lacked significant traction in the U.S. market. The putting mat space is brutally crowded. Every Amazon scroll has off-brand copycats and turf rolls that feel like gym mats. Most American golfers had never heard of Wellputt, and even fewer understood what made it different.

They weren’t struggling because the product was bad. They were struggling because the message didn’t land. I knew that if I could translate the neuroscience into something Arizona golfers cared about—like shaving strokes on the weekend—we had a shot.

We built a grassroots sales engine three months later, moved real units, and created sticky content that other ambassadors started repurposing. Here’s how we made Wellputt the putting solution players didn’t know they needed.

The Challenge

Wellputt had global credibility, tour-level quality, and a strong European footprint, but it was practically invisible in the U.S.

Here were the core issues:

• U.S. golfers didn’t trust "training aids with a French accent."

• The CX felt like a science experiment, not a solution.

• No emotional connection to score improvement.

• No clear brand presence in Arizona, one of the largest practice-heavy markets in the country.

Players were intrigued, but conversions were stuck. It wasn’t a product issue. It was a positioning problem.

The Approach

We ran a grassroots brand revamp, focused on storytelling, performance proof, and micro-community building. Here’s what we did:

✅ Content with Context

• Built native, no-fluff breakdowns of how I used the WELLPUTT in my actual home setup.

• Filmed sessions during tournament prep to show real use, not just staged B-roll.

• Explained why it helped, not just how it worked.

✅ Influencer Collabs

• Partnered with trusted coaches, fitters, and content creators in my network.

• Showcased Wellputt in lessons, indoor sim lounges, and performance labs.

• Built trust through shared credibility, not hype.

✅ Micro-Community Growth

• Embedded the mat into the Cactus Club newsletter (targeting 0–9 handicaps in Arizona).

• Created Instagram stories that tied the mat to my audience's practice routines.

• Drove conversations in DMs, on Zoom, and in-person lessons.

✅ Real-World Proof

• Shared putting stats before/after using the mat during Mid-Am prep.

• Highlighted subscriber feedback ("That visual feedback changed my pre-round warmup")

• Positioned the product as "tour-level practice for regular guys."

The Results

We didn’t just move product. We reshaped the perception of what putting practice could look like at home.

• 40% conversion rate on my unique WELLPUTT ambassador code

• Drove 4-figure revenue directly through newsletter content

• Introduced the brand to 3,000+ high-intent golfers in Arizona

• Created evergreen videos that other Wellputt reps still use

• Helped reposition Wellputt in the U.S. as a serious training tool, not a gimmick mat

Lessons Learned

Here’s what I’d pass along to any golf tech or training startup trying to win U.S. market share:

• Show, don’t tell. Real-use case videos consistently outperform feature dumps.

• Don’t fake it. People can smell staged reviews from a mile away.

• You can leverage your local edge. Selling in Arizona means adapting to the climate, local routines, and regional behaviors.

• Trust builds fast in small groups. Micro-communities convert better than broad ad blasts.

What’s Next?

WELLPUTT launched their Gen 2 mat, with enhanced roll quality and more brilliant visual guides. The foundation we laid gave them a foothold in the Southwest, and I’m now advising on how to take the same playbook into Southern California and Texas.

We’re also working on ways to incorporate CX feedback directly from players into their product R&D process, because customer experience is the real competitive edge.

Let’s Jam

Got something you’re building in golf?

I love jam sessions with visionary founders. Pitch decks are not required.

Let’s talk.