This week, Arizona golf needed a voice. So I built one. The Cactus Club began as a hunch and evolved into the go-to media hub for serious local players.

How I Turned a Passion Project Into Arizona's
Go-To Media Brand

When I first launched The Cactus Club, I wasn’t trying to be a newsletter guy. I just saw a gap: Arizona golf, a $6 billion+ juggernaut of courses, tourism, and golf technology, had no modern voice. No community spoke to the players who were shaping the game here.

The media options felt like leftovers: too corporate, too touristy, or stuck in old-school formats.

Meanwhile, I have over 20 years of experience in the game. I’ve competed in elite amateur events and worked across every golf vertical, from tech and tourism to coaching and clubs. This experience has helped brands like TrackMan and CoachNow connect with players more deeply.

Still, I had no audience. No paid subscribers. Just a hypothesis:

Fast forward 8 months: